torsdag 9 februari 2012

Choose your channels

With an explosion of channels to choose from, the risk of creating scattered campaigns are ever increasing. I was always a keen fan of the it-doesn't-matter-what-media-you-choose-as-long-as-you-own-it shool of campaigning. But owning a medium today, even for a fortnight is virtually impossible. And finding new smart channels seems like the way ahead. Here is one advertising that probably drove the message home.

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